Tuesday, December 24, 2019
Personal Plan to Succeed I have thought long and hard about the question proposed on my personal place to succeed. There is lots of things to think about and to take into consideration. I will talk about why my graduate studies are so important to me, which include where I was before I decided to go to the University of Phoenix. I will also discuss how I am going to achieve the goals that I have set for myself and what obstacles will be in my way that I will have to overcome. Personal Plan to Succeed I graduated with my BA degree in July 16, 2016 and I quickly jumped into graduates studies at the University of Phoenix because I made a decision long ago when I decided to get my degree that if I was going to do this, then I was going to go all the way. There are two reasons for this, one I wanted to gain as much knowledge about my career field as I could. I knew the more knowledge that I acquired the better I would feel. I believe that knowledge is power and I wanted to be powerful. Second, this may be a little selfish but this reason has to do with one thing and that is money. I want to make as much money as I can in my field. I knew that I did not want a lower management position. I knew that I wanted to be the big boss in upper management and along with that type of title comes a big payoff. In terms of goals it is very important to set short term and long term goals. I have set my short term goals as one class at a time, just get a great grade in this class whateverShow MoreRelatedAcademic Success : Career Goals1378 Words Ã |Ã 6 Pagesself-motivated can lead to a continuing academic success. Self-Motivation Self-motivation plays a significant role in setting and achieving educational and career goals. Someone that lacks motivation will not show the initiative to learn what is needed to succeed and will result in weak goal settings. 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In this paper,Read MoreJob Analysis Plan1703 Words Ã |Ã 7 PagesCareer Development Plan Part IÃ¢â¬âJob Analysis and Selection Tina de Leeuw-Runk HRM/531 December 20, 2010 Danielle Lombard Sims Career Development Plan Part IÃ¢â¬âJob Analysis and Selection Introduction InterClean has just merged with EnviroTech and has taken on a new strategic direction. The company will provide full-service cleaning solutions for organizations in the health care industry and no longer sell only cleaning products. Read MoreCmgt 575 Week 5929 Words Ã |Ã 4 PagesUniversity of Phoenix CMGT - 575 Assignment from Sylabus: Prepare a 2-3 page narrative of your HR integaration project to explain you approach to the projectÃ¢â¬â¢s sponsor, Hugh McCauley. 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This textbookRead MoreEssay on Crystel Change Management Plan1074 Words Ã |Ã 5 Pagestelecommunications company operating in Illinois, U.S. with an employee strength of 2,500 and annual revenue of $200 million. The CrysTel product profile includes data cables, wireless solutions, and network development (Building, 2004). There will be a management plan change developed for CrysTel. There is a rapid and frequent advance in the telecommunications industry. CrysTel is likely to face technological and administrative changes regularly. 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A managerRead MoreContinuing Academic Success Essay1502 Words Ã |Ã 7 PagesÃ¯ » ¿ Continuing Academic Success Francheska Masoller GEN/201 Foundations for University Success July-28, 2014 Ann Zomerfeld Continuing Academic Success It is a big step for someone who has been out of school for so long, to have the courage to begin the journey of higher education. Personally, it took me several years of contemplating if going back to school was the right move for me. I postponed it until I realized this was the only way I could provide my family with the life IÃ¢â¬â¢veRead MoreUop Smart Goals Essay642 Words Ã |Ã 3 PagesUniversity of Phoenix Material SMART Goals Part A: Reflect on your results from the Career Interest Profiler Activity and the Career Plan Building Activity: Competencies. Building on your strengths and weaknesses, create five SMART goals to help you with your personal academic and career journey. Resource: University of Phoenix Material: Goal Setting Example: Take a writing workshop in the next 2 to 3 weeks to help me improve my writing skills in order to successfully communicate with
Monday, December 16, 2019
The North American great lakes including Lake Erie, Michigan, Huron, Superior, and Ontario. Lake Huron is the 3rd largest lake out of all five of them. It measures at 850 cubic meters of water; it extends to about 3,827 miles, measures at 206 miles across, and about 183 miles north to south. We will write a custom essay sample on Great Lakes or any similar topic only for you Order Now The average water depth in this huge lake is 195 ft. These lakes are the largest fresh water supply and home to many of the worldÃ¢â¬â¢s wildlife. For several years the Great Lakes have served as a dumping ground for many harmful pollutants. Damage from drain pipes and industrial waste produce harmful conditions for the fish, wildlife, and humans dwelling in the surrounding area of the region. Countless people wouldnÃ¢â¬â¢t believe so because this is a second home place to many, many families and they travel to this area for their summer vacations. As people travel to the Great Lakes, perhaps they can all see the true of how mistreated these stunning lakes are. The first major source of pollution comes from point source pollution. Point source pollution is simply a direct source of pollution such as a pipe or other vessels. Earlier age industrial companies, such as pulp and paper were located right on the outskirts of the Great Lakes. They were dumping tons of waste including mercury into the water. Some of this polluting was done involuntarily with the malfunctioning of these pipes or vessels. However, some of this pollution was intentional from them thinking that anything would dissolve in the waters and Ã¢â¬Å"neutralizeÃ¢â¬ . Pathogens are another source of pollution to the Great Lakes. Pathogens refer to bacterial organisms found in the intestinal tracts of mammals. Nutrient sources include municipal wastewater treatment plants, septic systems, and agricultural runoffs. There are three major areas which are Saginaw Bay, Severn Sound, and the southeastern shore of Lake Huron Basin. Pathogens have had such an impact on Lake Huron that it had beach closings in these regions due to the findings of E. coli contaminations. Another form of pollution to the Great Lakes is fecal matters. It is believed that fecal matters infested the lakes by sewage. Sewage is known to having some of the most harmful bacteriaÃ¢â¬â¢s. Putting these bacteriaÃ¢â¬â¢s into the waters itÃ¢â¬â¢s not only polluting them but itÃ¢â¬â¢s also making the water quality decline and the bacteria growth will continue to increase (Shear 2006). Air-bound pesticides and fertilizer runoffs are both involuntary forms of pollutants to the Great Lakes. These types of pollutants are deposited into the lakes by the inadvertency of the environment. Testing the tissues of fish and mussels can determine the level of contaminate residing in the waters. Lindane, Dieldrin, Tozaphene, and Chlor-diphhenyl-tichloroethane (DDT) are some of the main harmful substances found in the water (Agency for toxic Substances and Disease registry 1997). Since 1990, Toxaphene has been prohibited yet traces of it still remain. Figure 1 These are all of the pollutants found in the Great Lakes that were reported to Congress. Figure 2 These are the four concentrations of pollutants compared to biomass. Figure 3 This shows the levels of Toxaphene concentration increases, the biomass decreases and vice versa. For humans, interactions with these types of pollutants are extremely likely. You can reach all of the pollutants by simply going to the shorelines. Eating contaminated fish, or wildlife, in pathogen-contaminated waters, can cause infections and stomach disorders. Polluted beaches result in loss of utility for those who have planned to visit or swim in the water; that in turn impacts local economies in the form of lost tourist dollars and the jobs they support (The National Resources Defense Council (NRDC) 2012). Tourists enjoy coming there to do activities such as canoeing, kayaking, and boating. Tourism ensures jobs for the many people that live close to the lakes. Many families rely on fishing to feed their familiesÃ¢â¬â¢. This is why caution must be used when eating the fish in Lake Huron. Lake Huron, along with the other Great Lakes, are very important to us. They are our main source of fresh water in the United States. The government is regulating chemicals and other harmful substances that could affect the Great Lakes. Getting laws passed like the Clean Water Act, recognizes the importance of preserving the Americans waters. Thankfully we have groups like NRDC whose main goal is to make sure that Lake Huron, and the other Great Lakes, stays safe for fishing, swimming, and boating. APA Citation Page Natural Resources Defense Council (NRDC). (2012). The impact of beach pollution. Retrieved from http://www.nrdc.org/water/oceans/ttw/health-economic.asp Shear, H. (2006). The Great Lakes, an Ecosystem Rehabilitated, but Still Under Threat. Environmental Monitoring and Assessment113: 199 -225 United States Environmental Protection Agency. (2012). The effects of Great Lakes contaminants on human health. Retrieved from http://www.epa.gov/greatlakes/health/report.htm U.S. Environmental Protections Agency. Clean Water Act, July 2006. http://www.epa.gov/r5water/cwa.htm Agency for Toxic Substances and Disease Registry. ToxFAQs for Toxaphene. Sept. 1997. http://www.atsdr.cdc.gov/tfacts94.html How to cite Great Lakes, Papers
Sunday, December 8, 2019
Question: Discuss about the Changes And Application Of New Rules And Amendment Of IAS-17 And AASB 117. Answer: With the increasing ramification of economic changes and complexity in recording financial and non-financial transactions, there is several amendment and circulations have been issued by accounting bodies to change the accounting and reporting rules of organization. As per the new rules and regulations issued by accounting authorities and bodies, financial lease is a process for providing finance in which leasing company buys assets for the users and rent it to them for the certain determined period. Finance lease as per the newly introduced IAS-17 has been bifurcated into two following parts such as operating and financial lease. These both types of lease is based on the formation of lease and undertaken terms and conditions by the leasers and lessee. Classification of lease A lease is classified as fianc lease if it transfers all the risks and rewards and incidents to ownership. However, classification of lease depends upon the inception of lease. However, with the change in IAS-17 and applicability of AASB-117, there are following principles that should be applied in the financial statement of lease. At the time of commencement, finance lease should be recorded as assets at the lower of fair value of assets and payment made by lease. Depreciation charged on the assets and depreciation policies adopted by organization should have leaser time than lease time. In case of operating lease, all the expenses and amount paid should be charged from the profit and loss accounts of company (Chand Cummings, 2008). Newly amended lease rules and regulations as per the IAS-17 and AASB-117 As per the newly introduced lease rules and standard. All the companies require companies to bring majority of operating lease on the balance sheet. Property and other fixed assets will be accounted for the lease from the time of right of use. In order to evaluate the lease financial metrics, there are several measures such as gearing ratio, assets turnover and EBITDA. In the latest amendment and notification issued by international financial reporting authorities, it is considered that all the international lease and applicable rules and regulations of lease prepared as per the IAS-17 will be superseded by IFRS 16 lease (Accounting, Part Plans, 2015). As per the newly introduced disclosure requirement of AASB-117, it is observed that there are several disclosures which should be made by companies undertaking financial lease such as carrying amount of lease, reconciliation process of minimum lease amount or payment amount and lease should be more than 5 years. Critical analyze the main differences between IAS-17 and New IFRS (117) from the lease perspective AASB 117 lease provides details bifurcations which were not given under the IAS 17 and it is particularly issued by IASB. In addition to this, the entire lease prepared by organization should be covered as capital lease. In addition to this, contingent liabilities and other lease assets which were shown under the off balance sheet liabilities will also be shown under the lease terms and contingents. This AASB-117 also includes Australian-specific paragraphs which were included by IAS-17 to increase the effectiveness of lease and establish harmonization in international lease standards and GAAP accounting rules (Xu, et al. 2017). Off balance sheet liabilities It is an accounting terms and impacts a companys level of debts and liabilities. It is observed that when company has doubt in its lease payment or contingent lease amount then the entire amount which are supposed to be made should be written in the notes to accounts. These levels of changes will increase the transparency and recording of lease amount while following international and domestic rules (Tan?Kantor, Abbott Jubb, 2017). Difficulties faced by clients with the newly change and adopted rules of IAS- 17 and AASB-117 The changes in AASB-117 and amendment made in IAS-17 will change the all conditions and requirement of lease agreements and recording of same in organization. This will create the interpretation problems in handling clients need and debts covenants. Recording of assets at less than fair value and amount paid by clients will be recorded at the lowest of both in the books of company (Holland, 2016). This will also reduce the lease payment to leaser. In addition to this, off balance sheet liabilities rules and standards followed by companies in Australia as per the AASB-117 will result to non-recording of contingent liabilities. This will showcase negative result to debt holders while asking for their debt amount. Furthermore, considering the entire lease amount as capital lease will also increase the capital expenditure and increase the tax burden of company and profit as well. Therefore, it could be inferred that if AASB-117 is followed by company then it will not only increase the ov erall recording and disclosure requirement of company but also trim off the balance sheet of company in significant manner. How firm should deal with these level of changes in lease IAS-17 and AASB-117 It is evaluate that IASB body has issued various amendment and changes in its reporting frameworks. It is observed that this level of changes and adoption of newly introduced AASB-117 amendment could be adopted by company by issuing notices and adopting integrated financial reporting standard. However, in order to avoid the interpretation problem in annual report, company should add this informations in its notes to accounts and circulating attached appendix to its stakeholders along with its annual report (Knubley, 2010). References Accounting, A., Part, B., Plans, D. B. (2015). Notes to the financial statements. Chand, P., Cummings, L. (2008). The Political and Unstable Nature of the IASB's Stable Platform: Post?Convergence Australian Experience.Australian Accounting Review,18(3), 175-184. Council, K. I. (2014). Annual Report 2015-2016. Holland, D. (2016). Simplifying income recognition for not-for-profit entities.Governance Directions,68(11), 666. Knubley, R. (2010). Proposed changes to lease accounting.Journal of Property Investment Finance,28(5), 322-327. Tan?Kantor, A., Abbott, M., Jubb, C. (2017). Accounting Choice and Theory in Crisis: The Case of the Victorian Desalination Plant.Australian Accounting Review. Xu, W., Xu, W., Davidson, R. A., Davidson, R. A., Cheong, C. S., Cheong, C. S. (2017). Converting financial statements: operating to capitalised leases.Pacific Accounting Review,29(1), 34-54.
Saturday, November 30, 2019
Victorian England Essay Charles Dickens the author of Great Expectations was born in 1812 in Portsmouth; he was the second child of six. His father was a clerk in the Navy pay office; he was often in debt and ended up in Marshabea prison. Charles was lucky enough in such difficult circumstances to have a few years of schooling before he was sent to work in a friend of the family. Charles worked in this Factory for seven shillings a week. It seems that it was from this background that Dickens drew from for most of his writings. It is evident that real people he had met during his life inspired the plots and characters in his novels. As Charles family wealth increased he again went back to school after finishing school he started work as a solicitors clerk, he then progressed as a court reporter it was at this stage in his life that he started supplementing his income by writing. This essay will focus on the settings in which this novel takes place and how they are described and depicted, it will also look at how these settings relate to the characters in the plot and their personality traits. The settings will also be examined in terms of the life and times of Victorian England. Dickens is famous for his use of language to describe people, places and features of the landscapes in which his novels take place. In this essay I will examine two major points about Dickens use of language to create characters, firstly through characternym and secondly through using descriptive language and imagery to convey the mood of particular scenes. The opening scene of Great Expectations is set in a graveyard on the Kent marshes; the main character Pip is visiting his mothers grave. Pip, is an orphan and is being raised by his abusive sister and her husband, Joe Gargery the kindly village Blacksmith. We will write a custom essay sample on Victorian England specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Victorian England specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Victorian England specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Suddenly in the fist scene Pip is grabbed by an escaped convict, Magwitch who is hiding in the graveyard, who cried out Keep still, you little devil, or Ill cut your throat! , the convict is trying to force Pip to aid him he pesters Pip about where he lives, demanding food and a file to break his chains. Pip is terrified and informs the convict that his Mother is nearby; the convict reacts by suddenly starting to run away from Pip, then he stops and looks over his shoulder realising there is nobody there he continue his aggressive line of questioning. The language that Dickens uses to describe the scene of the graveyard creates a bleak and eerie atmosphere to the setting; it is very bleak and depressing the way things are depicted. The convicts appearance is described in great detail, his poor and rough demeanour are emphasised over and over again using different examples of the way he has been afflicted by nettles, stones flints etc. Also Dickens uses lots of descriptive words to really put across the state of the man and to invoke a strong sense of his appearance.
Tuesday, November 26, 2019
The concept of revenge in Shakespeares Hamlet Essays The concept of revenge in Shakespeares Hamlet Paper The concept of revenge in Shakespeares Hamlet Paper Essay Topic: Hamlet In the Elizabethan era revenge was an important issue; this was a popular theme in the theatre and a main plot of the day. Shakespeares plays were in great demand by the public and had a great effect on the audiences who watched. Although most of the Elizabethan revenge plays were set in Italy or Spain the Elizabethan was still able to grasp the concept of the issues that were being raised in the play and was able to apply these issues to their daily living. Shakespeare was greatly influenced by the classical Roman dramatist Seneca; Shakespeare applied Senecas ideas to his work. This is because the structure and the plot of Senecas work were of such a high standard that Seneca became well known. Many revenge tragedies consists of a typical structure which, when analysed is found to be comprised of five parts which are as follows: Exposition this is usually shown through the image of a ghost who motivates the character to take revenge. Anticipation this is where a planning of the revenge takes place. Confrontation This occurs between the avenger and the proposed victim. Delay The avenger has doubts as to whether or not he or she should carry out the murder. Completion this is the finale, which often concludes with the death of the revenger. In Shakespeares Hamlet there are two main plots, that is the main plot and the sub- plot. In the main plot of the play, Hamlet is commanded by the ghost of his father to seek revenge for his death. Before Hamlets encounter with the ghost Hamlet had no real motive of his own to seek revenge for the death of his father, as he was unaware of the cause. However, during this encounter the ghost says: Revenge his foul and most unnatural murder (Act 1 Sc5 Line25) This is where the tragedy begins, Hamlet is unsure of what to do at this point, as he wants to do the right thing for his father. The ghost explains the events of his murder to Hamlet. O all you host of heaven! O earth! What else? And shall I couple hell? Oh fie! Hold, hold, my heart, (Act 1 Sc5 Line 92-93) This shocks and appals Hamlet. This is evident through the language and punctuation that Shakespeare uses to express Hamlets surprise and disgust of his uncles betrayal Hamlet has many questions in which he needed answering, as he does not understand why the death of his father has happened, he seeks to get his questions answered of how to seek revenge from a spiritual realm as he feels God has forsaken him. Ay so, God bye to you. Now I am alone. (Act2 Sc2 Line 501) Hamlet is indecisive as to what action to take, he vows to the ghost never to speak to anyone of their encounter or their conversation. With his newfound information, Hamlet now had to find evidence that Claudius committed the murder. The ghost of Hamlets father instigates Hamlets drive for revenge. From then on, Hamlets behaviour towards other people changes causing him to act strangely with everyone. He speaks in riddles for example, he withdraws people in society so that he is not asked any personal questions, which may cause him to declare he is looking for revenge, especially by Marcellus and Horatio who have also seen the ghost and are eager to find out who it was and what it required of Hamlet. Marcellus and Hortatio have been sworn to secrecy, not to speak of what they have seen. If they do see Hamlet acting strangely they are not to show any knowledge of why this is happening. At this point Hamlet begins to feign his madness in order as part of his revenge tactic so that he can buy time to find out if Claudius committed this murder or not. Why what an ass am I! This is most brave, That I, the son of the dear murdered, Prompted to my revenge by heaven and hell, Must like a whore un pack my heart with words and fall a cursing like a very drab, A scullion! (Act 2 Sc 2) Hamlet is ashamed of his own inaction. This is because he needed to be clear with his intentions as to what his motives are. Hamlet is now playing on his madness in order to catch his uncles conscience; as another revenge tactic Hamlet puts on a play which re-enacts the story of his fathers death. This use of reverse psychology does work as Hamlet and Horatio notice Claudius uneasy behaviour as the play progresses. Thomas Kyds The Spanish Tragedy also uses the technique of a play within a play in order to inform the Spanish King, Viceroy and the Duke of Castile of the events, which have occurred (Act 4 Sc 1). As for Hamlet, he does this so that he can investigate the reaction of Claudius. Hamlet wants to distinguish the fact as to whether or not Claudius is guilty of his fathers murder. The ghost informs Hamlet as to what happened the night he was murdered and he is told to seek revenge. Revenge his foul and most unnatural murder (Act1 Sc5) Despite evidence to suggest Claudius is guilty and the desperate words of Hamlets fathers ghost convicting Claudius of the murder, Hamlets own conscience causes him to have second thoughts about killing his uncle. He ponders over his eternal consequences after death. Claudius is aware of what Hamlet is trying to achieve and knows he is feigning his madness. Claudius knows the reason why Hamlet has been acting this way and is threatened by this, as he knows he stands a chance of losing every thing. Claudius decides to send Hamlet to England because he fears he is a threat to everyone because if his madness so he wants every one to believe. Claudius has ulterior motives. He plans later in the plot with Laertes to have Hamlet killed. When Hamlet returns home from England he argues that his reasons for revenge are well justified. Hamlet expresses his regret in actions towards Laertes, he acknowledges that Laertes is seeking revenge and he understands him as a fellow avenger. That to Laertes I forgot myself, For by the images of my cause, I see The portraiture of his. Ill court his favours. But sure the bravery of his grief did put me Into a towering passion (Act 5 Scene 2 Line 76- 80) The second plot, which is the sub-plot of the play, is with relation to Laertes who wants to seek revenge for the death of his father and sister at the hand of Hamlet. While Hamlet is feigning in sanity, without any motive he kills someone who was spying on his mother who was in private room who turns out to be Polonius. This careless action or reaction also results in the death of Hamlets love and Laertes sister Ophelia. When Ophelia was told the tragic news of her fathers death, she was deeply affected mentally this consequently resulted in her insanity. Laertes is very vengeful as he returns from his voyage to find his sister in this strange state of mind and his father dead. Laertes turns to Claudius in his despair. Claudius attempts to calm Leartes down by reassuring him it was not him who committed the murder of his father but they together can investigate who is responsible for this even though he knows the main suspect. Like a good child and a true gentleman. That I am guiltless of your fathers death, and am most sensibly in grief for it, it shall as level to your judgement pierce As day does your eye (Act 4 Sc 5) The feud has now begun with Laertes, with his duty to avenge the death of his father. Laertes visits his sister and is daunted by the extent of her madness. This disturbs Laertes greatly and becomes his main focus that is, seeking revenge for the monstrous act, which has taken place. Claudius has his personal grudge against Hamlet and comes up with a plan of how Laertes can seek his revenge on Hamlet, which concludes with his death. Claudius plans for Alerts and Hamlet to have a duel, but he plans on sabotaging the duel by having one of the swords without a blunt. Laertes bids to poison the tip of the sword to ensure that Hamlets death is certain. Claudius agrees to this, as he believes it is the way to secure all that he has at stake, as Hamlet knows about the murder of the late king. At this point of the play revenge dominates many characters causing the dramatic tension to be very intense with both the plot and sub plot. The play is now at it its climax, leaving the audience in suspense as to what is going to happen next. In both plots the main characters want to seek their revenge, Laertes on Hamlet and Hamlet on Claudius. When looked at in depth both Hamlet and Laertes have a link with Claudius. Hamlet wants his revenge on Claudius; but also Laertes who wants revenge on Hamlet is used by Claudius to remove Hamlet. At this point of the play Shakespeare shows the consequences of revenge through multiple tragic events. Firstly Claudius asks Hamlet if he will duel with Laertes, he accepts. Hamlet apologises for the murder of his father and also Laertes accepts. They begin their duel. Claudius offers to order wine in celebration of Hamlets triumph Hamlet declines the drink, but Gertrude drinks from the cup unaware that it is poison. As the two continue to duel Hamlet gets wounded they exchange swords, Claudius was unaware that this was going to happen and Laertes is then wounded. Claudius believes his plot is going to plan not knowing that Laertes and Hamlet have settled their differences as Leartes reveals deceitful plan. Hamlet is livid at this precise moment with Claudius as he wounds him and forces him to drink form the poisonous cup. Claudius dies shortly after Leartes and finally Hamlet who declares Fortinbras to be his choice for king. In concluding it would be fair to say this revenge tragedy is more about questions than answers. (AOL.co.uk: Search: Shakespeares revenge) Although the play is dominated by revenge Shakespeare devotes the climax of the play to the consequences of seeking revenge. The character of Hamlet was presented as a great and noble figure that suffered a great deal after his father died to the point of where he lost every thing including his mind. This suffering is evident from the beginning of the play and continues throughout as Hamlet is faced with making some difficult decisions. To make his situation worse he loses his chance for the throne, which was his birthright, his mother, Ophelia, friends and his peace of mind. Hamlet experiences a tremendous down fall and recognises that there is satisfaction in getting revenge however, he continues to seek revenge. From a moral standpoint revenge is seen as an immoral act as it is seen as seeking personal justice which is socially unacceptable however, it is also a human instinct which requires a great deal of self control to gainsay . Some people resort to revenge based on the theory of An eye for an eye, a tooth for a tooth which they believe justifies their actions before God. Criminals still use this as a way of defending honour today even though seeking your own revenge is illegal. The plot in Hamlet draws us in to the play, which allows the reader to think deeply about the issues that have been raised about morality as the play questions moral goodness. This is where Hamlet comes face to face with the fact that we as humans are all going to die regardless of wealth or class. Although Hamlet was set in the Elizabethan era, the issues raised in this essay are still relevant to a contemporary audience. The issues were as relevant then as they are today.
Friday, November 22, 2019
I Have a Story to Tell The email I received read like this: I have an incredible story to write and need guidance as I have never done this before. This was not a spur of the moment decision. Could you please contact me. Such emails are a daily presence in my email. Its difficult to explain to a new writer, who sees writing as not all that difficult to master because, after all, theres so much of it out there, that good writing takes time. So many think a good story is good writing. So many think good writing is in the genes. So many think if you write long enough to produce 50,000 words, youve earned the right to publish. At the same time, I know many people have a great story to tell. Fiction, nonfiction, memoir . . . they want their tale distributed to the masses. Many are afraid to think it will make money, but they dare to hope so. Who am I to dash those hopes? The following is close to what I tell people who dare to make themselves vulnerable enough to write their story: 1) First of all, do not even think about publishing yet. Your job is to learn how to write, which is not a quick task. Give this a long-term goal so you do it justice. 2) Read successful books in your genre so you can see what has worked before you. Keep reading them. Never stop reading them. Realize you always have something to learn about how to write better. 3) Get your hands on a couple of how-to writing books, such as those at https://fundsforwriters.com/resources/ . I stand 4) Try to outline the story. It has to read like a novel, even if it might be a memoir. Beginning, middle, end like a three-act play. Learn what that means. Always outline your first book so you can determine if there is a journey worth telling. Writing 5) Start writing. No backstory to start with . . . just start writing where the problem, action, issue begins. Much like you would tell a story at a face-to-face gathering. 6) Write daily. Writing is not something you do like a hob 7) Try writing short stories about your subject matter. Books are for the seasoned writer. You might find that these stories could become chapters in your book. You will learn which chapters are crap and dont need to be published. Not all writing should be published. Frankly, as you are learning, youll learn later that maybe a tenth of what you write can be polished into something worth reading. It might feel wasted, but its not. Without sifting through the refuse, you never find the gold. 8) Find a critique group, either online or in person. Attached is a list of where to start looking online. www.AbsoluteWrite.com/forumsÃ www.MyWritersCircle.comÃ http://mwf.ravensbeak.com/ www.GreatWriting.co.uk www.CritiqueCircle.com www.Critique.orgÃ www.InkedVoices.com www.ladieswhocritique.com/get-started/faqs/ www.TheNextBigWriter.com www.Scribophile.comÃ www.SFNovelist.com www.WritersCafe.org www.Writers-Network.com/site/aboutÃ www.Writing.com www.Wattpad.com www.internetwritingworkshop.org/ Take your time. Give it a couple years or more if this is your first effort. Once written itll need serious editing. Then, and only then, will you consider how to publish traditional or indie or whatever is new at the time. You cannot think of that now because publishing will change before you get this manuscript ready. Sothis is how you start. Good luck with it.
Thursday, November 21, 2019
Globalization And Fashion Merchandising - Assignment Example Globalization is easy for some parts and very hectic for others, simply because of the gaps in the different economies, levels of technology and other factors such as state regulations. All the same, Globalization in fashion is an aspect that most states advocate for as a catalyst for their economy especially because the media has made everything easier. Every section of the media has information on fashion from music videos to the internet; most of them apply as marketing strategies and source of knowledge on fashion trends and the international market, at large. StrengthsGlobalization has made it easier for everyone in the fashion business especially in terms of accessing material and other necessities that were initially hard to find. For instance, textile producers import products at fair prices because it is a market with augmented attention from different dominant states on a global scale. Apparel firms have branches in multiple countries creating job opportunities and getting readily available labor at reasonable payments; obviously, with such connections and relationships, transnational companies continue to develop at an impressive pace. Retailers also benefit for globalization in unimaginable ways; for instance, they initially visited foreign countries in search of materials giving them knowledge on fashion to a point that they are able to predict trends. In leading states, most retailers multitask and have private labels that give them an economic advantage on local and international levels.
Tuesday, November 19, 2019
Econometrics Institutions and Growth - Essay Example This paper focuses on the reasons why some countries are wealthier than others, studies such as Daron Acemoglu (2001) focus on colonisation and its effect on institutions. They state that colonisation led to the introduction of institutions which are present today, these institutions are therefore contributed to better economic performance. The role of better institutions in economic performance is supported by North (1973) who states that better institutions would lead to more investment in human capital and this would result into better economic performance will be realised. Besley (1995) studied the relationship between property rights and output and identified that there was strong correlation between the two variables, therefore economic performance will also depends on property rights. In this paper we focus on the role of colonisation and establishment of institutions, we also discuss the effect of property right on GDP and the differences in economic performance and the colonisers of the various countries. A study by Acemoglu (2001) was based on three assumpti... lonisers are present today, these institutions have an effect on income per capita and that colonisers chose areas with low mortality and in areas with high mortality establish extractive institutions. According to the study by Acemoglu (2001) the high mortality rate was as a result of disease such as yellow fever and malaria which was common in the tropic areas, settlers had no immune to these diseases and therefore chose not settle in these areas, settlers settled in the equatorial regions where mortality was relatively low. Therefore we focus on the effect of good institutions and property rights to discuss the differences in the economic performance, according to Douglas North (1973) better institutions and secure poverty rights would lead to more investment in human capital will lead to better economic performance. Besley (1995) also stated that economic performance depends on property rights. It is also evident that the countries considered in previous studies were colonised by a number of countries, a study by Mathew Lange (2006) showed that colonisers had differing effect on post colonial period economic development, his study compared Spain and British colonies that showed that Spain colonies had negative effects on post colonial economic development while British colonies had positive effects on post colonial economic development, some explanation or this effect is associated with the type of institutions left by the colonisers, Landes(1998) stated that a comparison of Spain and British colonies is that British left better institutions. Methodology: The first section of the paper is a description of the sample, the determination the correlation between the various variables under question to determine the nature relationship, measure of central tendencies
Saturday, November 16, 2019
The Evolution of Morality Essay De Waal, author of Good Natured, is one of the most foremost proponents of debate over the evolution of morality. He is a famous primatologist and ethologist who bases his opinions partially on Darwinism and partially on his own personal viewing of primates. According to De Waal, morality comes from two separate sources. De WaalÃ¢â¬â¢s theory of morality rests upon the observations of primate behaviors of empathy and sympathy, the selection of kin, reciprocal altruism with regards to fairness, and the simple ability to get along, in conjunction with the idea that one part of our human morality is biological and one part is a result of cultural development. If the idea of a moral code were to be described using only one source, the theory would fail almost immediately. In the human sector, de Waal suggests that our cultural norm is a result of the collaboration of two separate things. The first would be our biological makeup. He claims that all humans are born with some sort of moral ideas. These are, in some cases, fueled by the simple needs and desires that simply come with the territory of being an infant, adolescent, or adult. However, the simple existence of an awareness of what is right and what is wrong is in no way weighty enough to incur a full-fledged code of morals. In order for it to be a sense that is strong enough to sway human behavior it needs to be manipulated by another set of values. This is where cultural decision begins to play a part. Much of the humanÃ¢â¬â¢s idea of a moral code is embedded in what society believes to be correct behavior. This can encompass many things whether it be how a community should function, how other humans would like to be treated, or the innate desire for friendship. The key point that de Waal is striving to make is that our human morality is consistently evolving with the times. Fairness, normality, and obligation are cultural ideas formed simply by the majorityÃ¢â¬â¢s expectations. De WaalÃ¢â¬â¢s theory rests upon the fusion of these two human traits. However, his ideas also draw from proof of his own scientific observations in the field of primates. However, human morality is not a concept that can be grasped simply by what has occurred to actual human beings over the course of history. In order to fully understand it, one must take into consideration the fact that there may be other entities that practice or abide by the same moral code. De Waal is famous for stating that Ã¢â¬Å"By limiting the concept of morality to the form that is able to be practiced by human beings, we are limiting our understanding of what made us moral in the first placeÃ¢â¬ (4). The Ã¢â¬Å"building blocks of moralityÃ¢â¬ encompass many different characteristics that even primates demonstrate. The ones that are most obviously identifiable in animal behavior are empathy, the selection of kin, reciprocal altruism, demonstrations of fairness, and even their need to resolve conflict. These are all human traits that can undoubtedly be recognized outside of the human spectrum at an undeniable level. This is where de WaalÃ¢â¬â¢s theory comes in. His evolution of morality stands on the idea of primates also exemplifying human characteristics. The first and most obvious things that primates show are empathy and sympathy. Some would argue that all animals contain this trait because of the need to nurture and care for young. They are shown through multiple things whether it be emotional attachment, giving simple help to a fellow monkey, or caring for children. De Waal gives a specific example of this when he tells of Yeroen. This primate has just lost a pertinent fight over who will take leadership in his community. Instead of being left to fend for himself emotionally, another young chimpanzee runs over to console him. De Waal also offers multiple flashbacks of monkeys protectively positioning themselves with and around those who are wounded or are their family. Many of these things are human tendencies and de Waal wastes no time in using them to support his ideas of the evolution of morality. Familial bonds are also something that is, surprisingly, not unique to human nature. The selection of kin is also seen in primate life. Maternal instincts are strong, and a father is often seen as the head 1 / 2 of his family. De Waal writes: Ã¢â¬Å"Attached with an emotional umbilical cord to her offspring, the primate mother is never freeÃ¢â¬ (122). The community also institutes multiple ideas of rank and order within their tribes as well. The story of Socko stealing alpha male JimohÃ¢â¬â¢s choice female and suffering wrath for it is a prime example. Reciprocal altruism can arguably be the most obvious way in which primates demonstrate a code of morality. This is simply the idea of a Golden Rule. Often times, cultural expectations are tied to what one person (or in this case primate) will do with the expectation that they will ultimately receive the same treatment. Many societies base their entire code of ethics around this simple truth, so it is impossible that chimpanzees do this without knowing. Fairness is another trait that de Waal rests his theory upon when it comes to what he has observed in the world of primates. He claims that as a community they share food, take revenge, and even executively hand out justice. There are ranks and rules that need to be followed. This goes hand-in-hand with the final building block which is the ability to resolve conflict. Within a communal setting, this is an inevitable side affect. De Waal writes: Ã¢â¬Å"Golden monkeys do it with mutual hand-holding, chimpanzees with a kiss on the mouth, bonobos with sex, and tonkeana macaques with clasping and lipsmacking. Each species follows its own peacemaking protocolÃ¢â¬ (176). De Waal concludes his book Good Natured with his statements over moral code as a whole. Ultimately, he lends notability to the idea that humans came up with a case for morality partially because of biological makeup and partially because of cultural compromise and normality. However, his theory is different in his insistence that primates demonstrate the building blocks of a code of morality in their portrayal of empathy and sympathy, their selection of kin, reciprocal altruism, and the ability to get along in regards to fairness and resolving conflict. The fusion of these three things is what de Waal rests his case upon, with much credibility. References De Waal, Frans. Good Natured: The Origins of Right and Wrong in Humans and Other Animals. Cambridge, MA: Harvard UP, 1996. Print. POWERED BY TCPDF (WWW. TCPDF. ORG).
Thursday, November 14, 2019
Junk Food: Can What We Eat Change How We Behave? Ice cream, chocolate, McDonaldÃ¢â¬â¢s hamburgers, potato chips, and hot dogs, all symbolize a taboo in our society. Honey, wheat germ, fruit juices, and sprouts, take on a certain manna in our society. For years, our society has been involved with a health food movement. We are carrying this movement with us to every new day, every new year, and now into a new century. As we go into the new century, "our emphasis, is on "wellness" and prevention rather than on illness and curing" (Dubisch, 1999, p.325). Nutrition plays a big role in our plan for preventing illness, and just not physical illness but psychological illness as well. As a mother, I know that nutrition plays a big role in my childrenÃ¢â¬â¢s lives. Did you ever look at a child who has just eaten two chocolate bars, a bag of chips, and drank a big glass of soda, to wash it all down with? They are terrible! If my children eat a well balanced diet throughout the day, they are mostly calm and rational children. They are eas y to talk to, and they listen to almost everything I say. On the other hand, give them a little extra sugar and they run around the house yelling and screaming, throwing things, fighting amongst themselves and in general are very anxious and agitated. It is because of this type of behavior that it is important to explore the possibility that junk food does have an adverse effect on our behavior. Bad eating habits not only affect our bodies physiologically but also can trigger psychological problems. One of the ways this has been evidenced is in an article entitled sugar neurosis. In this article it states "Hypoglycemia (low blood sugar) is a medical reality that can trigger wife beating, divorce, even suicide... ... no hard facts yet. Hopefully more research on this issue will be carried into the new century with us as well. References Burch, M.R. (1992). Behavioral treatment of drug exposed infants: analyzing and treating aggression. Child Today, 21(1), pp. 1-5. Dubisch, J. (1999). You are what you eat. In D.J. Hickey (Ed.), Figures of thought for college writers (pp.323-336). Mountain View, CA: Mayfield. Salzer, M.S. and Berenbaum, H. (1994). Somatic sensations, anxiety, and control in panic disorder. Journal of Behavior Therapy and Experimental Psychiatry, 25(1), pp. 75-80. Schoenthaler, S.J. (1983). The Alabama diet-behavior program: An empirical evaluation at the Coosa Valley Regional Detention Center. International Journal of Biosocial Research, 5(2), pp79-87. Whaley and Wong, D.L.(1999). Nursing care of infants and children. St, Louis: Mosby, p.871.
Monday, November 11, 2019
The source presented talks about the Canadian governmentÃ¢â¬â¢s upcoming actions as it deals with the countryÃ¢â¬â¢s economic affairs. It can be inferred that the author feels that economic prosperity is the most important sign of progress and a good quality of life for Canadians, as jobs and economic growth can lead to Ã¢â¬Å"long-term prosperityÃ¢â¬ that will benefit every citizen of the country. An example of this envisioned economic prosperity is the Harper governmentÃ¢â¬â¢s economic action plan, which seeks to supply more jobs in order to prolong and strengthen CanadaÃ¢â¬â¢s performance economically. By saying that costs must be reduced or eliminated in international affairs, it can be assumed that the author favours nationalism over internationalism. The speakerÃ¢â¬â¢s stance can then be assumed that he or she would most prefer to have their country reap the most benefits through the improvement of economic budgeting, over being a world citizen who cares more for the welfare of the world as a whole, and can be inferred that their position supports unilateralism, wherein a countryÃ¢â¬â¢s decisions are made by themselves, without international influence. An example of favouring nationalism over internationalism is the recent backing out of Canada from its military participation in Afghanistan, due to its expensive costs. This example shows the challenge between balancing both nationalism and internationalism, as CanadaÃ¢â¬â¢s purpose of providing military aid to Afghanistan shows that the country seeks to be of help during international crises, but then its withdrawal shows that as much as Canada seeks to aid Afghanistan, it has to prioritize its own welfare first in order to keep giving help. The speakerÃ¢â¬â¢s sentiment in the last sentence shows exactly that the programs and benefits must be beneficial to Canadians, not in international affairs where they feel that giving our resources only hinders CanadaÃ¢â¬â¢s path to economic prosperity. Some would agree with the source, as CanadaÃ¢â¬â¢s welfare must always be prioritized over that of international issues, because they feel that providing aid and resources to other countries would only hinder our progress for prosperity. Others, however, feel that while CanadaÃ¢â¬â¢s well-being as a country is essential, it is also important to take part in international affairs as a means of economicÃ progress, humanitarian aid, and having an influence over the decisions that are being made in international affairs. With these in mind, it is best to agree with the perspective that Canada should also take part in international affairs, as it benefits other countries as well as our own, taking into account that our internati onalistic participation can have an influence in preventing conflict around the world, and that economic progress can be achieved through internationalistic participation. CanadaÃ¢â¬â¢s reputation as a supporter of humanitarian actions has been established through its constant participation of giving aid and resources for those in need. This reputation is evident during the countryÃ¢â¬â¢s active involvement in providing help during major natural disasters, such as the earthquake in Japan on 2010, and the Typhoon Hayan that occurred in the Philippines. Due to these humanitarian actions, Canada has donated millions in order to aid countries as they reestablish themselves after these calamities. It can be assumed that these actions would not be supported by the speaker of the source, as it does not Ã¢â¬Å"directly affect CanadiansÃ¢â¬ in an economically positive manner. However, one has to take in mind that these countries that have been hit by unfortunate calamities may have caused major economic losses, the destruction of their environment, and the loss of millions of lives. What if Canada were to experience such a calamity? One may argue that these countries are economically lower than Canada, allowing us to be able to support and rebuild ourselves. However, one has to take in mind that if we ever experience the destructive losses that these countries have suffered, help would most likely be given by the countries that we have aided during their adversities, as a sign of gratitude for what we have done for people Ã¢â¬Å"thousands of kilometers awayÃ¢â¬ . Another known reputation of Canada is its active participation in peacekeeping operations that ensure to resolve a conflict between two parties. This was clearly evident when Canada seeked to impose the involvement of military troops during peacekeeping operations, which was implemented through the United Nations. This change in the ways that peacekeeping operations were done greatly improved the UNÃ¢â¬â¢s strength in ensuring a successful reconciliation between parties, a critical factor thatÃ was skimped on during the establishment of the League of Nations. This was put into action during the suez crisis, as both parties were reconciliated successfully. CanadaÃ¢â¬â¢s involvement in military operations and international organizations not only provides military help, but also shapes critical decisions that may affect the rest of the world, such as Canada and other nations such as the United States putting pressure on RussiaÃ¢â¬â¢s Vladimir Putin for their disagreement with Pu tin sending military troops to Crimea. Despite the failure of Canada to drastically affect Putin and RussiaÃ¢â¬â¢s decisions, the international pressure that was applied may have been critical in preventing further conflicts from happening. These acts of peacekeeping argue against the sourceÃ¢â¬â¢s perspective, Finally, CanadaÃ¢â¬â¢s participation in International Organizations benefit the country in more ways than one, particularly that of economic progress. The countryÃ¢â¬â¢s participation in the North American Free Trade Agreement (NAFTA) seeks to eliminate trade barriers and tariffs, proving that this international participation benefits Canada economically. Adding on to CanadaÃ¢â¬â¢s benefits of participating in international organizations is our participation in the United Nations and humanitarian involvements, that fosters Canadian pride. Some would agree with the source, as CanadaÃ¢â¬â¢s welfare must always be prioritized over that of international issues, because they feel that providing aid and resources to other countries would only hinder our progress for prosperity. Others, however, feel that while CanadaÃ¢â¬â¢s well-being as a country is essential, it is also important to take part in international affairs as a means of economic progress, humanitarian aid, and having an influence over the decisions that are being made in international affairs. With these in mind, it is best to agree with the perspective that Canada should also take part in international affairs, as it benefits other countries as well as our own, taking into account that our internationalistic participation can have an influence in preventing conflict around the world, and that economic progress can be achieved through internationalistic participation.
Saturday, November 9, 2019
Executive Summary Nestle Refrigerated Food Company, in 1990, had to decide about the launch of Contadina Pizza (a refrigerated pizza), and so that it could continue the building of the refrigerated food category started by it a few years ago. It had entered this category through the launch of Contadina Pasta and Sauces, and had achieved results that exceeded its expectations. Nestle Refrigerated Food Company would cut out serious and major competition, Kraft general food, who was to make a similar launch in about 6 months; by being the first mover in this competition. Marketer studies that consists of the forecast of estimated demand show that the launch is recommended and pizza with topping are preferred as compared to only pizza. Market studies also show that the basic business requirement of $45 million, factory dollar sales, can be met by a minimum of 7% market penetration. As per studies and since the Italian ethnic food market is fast developing, the opportunity looks great, but Nestle Refrigerated Food Company should be very careful as bad results could seriously hurt the Contadina Brand Name. The price of the offering should be adjusted to be at lower levels and heavy support from advertising should be carried. NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) Ã¢â¬â GROUP 2 Q1) Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Pizza options under consideration: Pizza and Topping and Pizza Only. Using the BASES Model, we forecast trial and repeat purchases. The BASES Model assumes that the sample size used and the analysis of in-house product usage represents the entire target market. It also assumes that the estimated market plan is similar to the actual launch plan. If there is any inconsistency in these assumptions, it can result in incorrect forecasting of the success of the product. The estimated advertising awareness and purchase intent figures are subjected to certain limitations and these involve risks with respect to the following: The product does not live up to the promised benefits Respondents like a concept but overstate preferences or do not buy the product due to the social desirability factor High trial cannot predict product success Limited diagnostic information cannot provide insight into complex structure or interests and attitudes Q2) What can one learn from Exhibits 13, 14, and 15? We can analyse from exhibit 13,14 & 15 , that kit has huge potential of attracting customer segment consuming frozen pizza and fresh pizza from supermarket , but NestlÃ © should ensure use NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) Ã¢â¬â GROUP 2 of high quality ingredients and avoidance of artificial ingredients or preservatives, as this is one of the most important reason that will catalyse the switch. Therefore, branding and advertising campaign should be built around awareness of masses about two main factors: Ã¯â · Ã¯â · High quality ingredients Zero preservatives and additives Significant switch in heavy pizza consumers wouldnÃ¢â¬â¢t be seen initially since: 1. They get a huge variety through take away and deliveries T 2. The brand loyalty to already existing chains like Pizza Hut, Dominos. In the long run, NestlÃ © can gain momentum in this segment if they are able to diversify the kind of pizza they will serve in the kit both in terms of crust and toppings. Q3) How does the pizza concept test data (Exhibits 19, 20, and 21) compare to the pasta concept test data (Exhibit 6)? Exhibit 6 talks about the Pasta concept. Pasta in this case was an already existent product, which acquired by NestlÃ © sought to reposition itself in the market and highlight its USP. The pasta market already had many competitors of its kind and in this case, NestlÃ © had a Ã¢â¬Å"buildingÃ¢â¬ ready with them which had to be Ã¢â¬Å"knocked downÃ¢â¬ , its Ã¢â¬Å"foundationÃ¢â¬ used to create a completely new brand. The concept test data clearly even in terms of its parameters like creating uniqueness in the product, negligence of the pricing and more focus on improvement or change rather than formation, establishes this fact. Looking at Exhibits 19, 20 and 21 Ã¢â¬â the predominant focus on the pricing of the product, the features / characteristics of the pizza kit itself in terms of taste and delight propositions to the customer, comparison with alternatives (emphasis on ALTERNATIVES and not competitors, because none existed) clearly proves that NestlÃ © was focusing on starting from scratch, creating a market by offering something that till then did not exist. Q4) What is your reading of Exhibits 23 and 24? (include Exhibit 18 if you wish) Exhibit 23 This exhibit talks about market research analysis conducted by NestlÃ ©, with regard to its pizza and toppings, with the sample size of 186 people out of which 130 had a favourable intent to purchase the product and 56 wereÃ against. In percentage the exhibit tells us about the number of people who had particular likes (Ã¢â¬Å"FavourableÃ¢â¬ ) about particular features/ characteristics of the product. Talking about the Ã¢â¬Å"Suggested ImprovementsÃ¢â¬ section- these were the recommendations of the people in general (both favourable and non-favourable about areas of the product which the company might work on, comprising of every characteristic of importance to a customer Ã¢â¬â price ,taste, ingredients et al. The Ã¢â¬Å"UnfavourableÃ¢â¬ section talks about, again in percentage, of people criticizing a certain characteristic of the product, as being bad or demanding improvements/change. This analysis, in numbers, gives an insight into the features of the product that NestlÃ © had got right and where the market demanded more. A favourable value of 130 out of 186 was encouraging but still much remained and this analysis gave precise areas into which NestlÃ © could look for further customer satisfaction. NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) Ã¢â¬â GROUP 2 This exhibit talks about the price that NestlÃ © wanted to put forward in the market with the Ã¢â¬Å"consentÃ¢â¬ of the customers. Again a sample of 186 people who were chosen for the in home use test was taken and they were asked Ã¢â¬â what price they would pay for the product. If we take the sum of any one column of this exhibit, we achieve the total of 100, which tells that each customer could recommend one price and this data collected along with the recommendations from the exhibit 23 and primarily the cost involved in producing the product and the target profits were the deciding factors for the price of the product. Exhibit 18 Once again the sum of each column gives a value of 100, each individual value in terms of percentage. Respondents were asked whether they tried aÃ particular product from an array of eight choices (frozen pizza, home delivered pizza etc.) and then whether they retry the product. The two different columns tell us how customers shifted from one product to another, some products gaining a percentage at the expense of other product. Q5) In general, how would you compare the pizza opportunity to the pasta opportunity? What are the similarities? Differences? Extensive market research by NestlÃ © inferred that the market for refrigerated pizza and toppings was very limited as compared to pasta. The success of renovation of an already established pasta brand in the market could not be taken as an example or a demonstration or anticipatory results for the pizza product in the market. As is preached by the most preliminary principles of marketing, the USP of both the pizza and the pasta products were the primary and decisive factors in their popularity and sales. Both with respect to the pasta and the pizza range, NestlÃ © had the chance to create a market, establish new brands, position themselves as they wanted and a major first mover advantage. However, with the pizza range, they had virtually no foundation or base to work on and they were competing with alternatives for the products, not competitors. Market survey indicated that only 15% and 4% of people consumed frozen and homemade pizzas in contradiction to the 17% and 90% users of frozen and home-made pasta. Pastas did not have any issues with the pricing while 21% and 44% of respondents who were in favour of and not in favour of refrigerated pizzas respectively felt that pizzas were quite expensive. NestlÃ © plan to give to the customers, not only a pizza of good quality, taste and a reasonable price but also the freedom to customize their pizza, something not offered by the restaurants and delis. Q6) Why was the pasta product so successful? With first year sales of $ 50 million going up to $ 100 million in 3 years, NRFCÃ¢â¬â¢s Contadina Pasta was a great success. The factors that contributed to the same are as follows: 1. Realizing the potential of the Italian Food Segment in the US market, NestlÃ © decided to launch Contadina Fresh in the refrigerated foods category. Analysis brought forward the view that competitors would be following the same cycle and all the products would reach the market at the same place, due to which NestlÃ © would not be able toÃ gain a significant first mover advantage. It therefore acquired an established regional player in the market- LambertÃ¢â¬â¢s Pasta and Cheese, to help surpass its competitors and be the first to bring refrigerated pasta to the national market. 2. Having acquired a regional player that had developed a process to extend the shelf life of the product, NestlÃ © was able to establish a highly efficient distribution system. Alongside this, the decision to establish a new manufacturing facility helped NestlÃ © to achieve considerable efficiencies in costs. 3. Using brokers as sales agents instead of the traditional sales force was another factor attributing to the success of NRFC. A Ã¢â¬Å"larger share of sales timeÃ¢â¬ was achieved due to these brokers who had NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) Ã¢â¬â GROUP 2 significant experience in the sales of perishable/refrigerated products. It also helped in further cost reductions. 4. Establishing a brand name that communicated an image of traditional authentic Italian food which could be distinguished from the convenience products category was another advantage. This, combined with the packaging technology of Lambert helped NestlÃ © in positioning itself in a particular market segment via the PASS technique. 5. A well marketed Ã¢â¬Å"component approachÃ¢â¬ allowed NestlÃ © to achieve high quality over the productÃ¢â¬â¢s shelf life as flavour did not migrate between the components. It also helped in reducing the sticker shock among customers. Q7) How do you like NestlÃ ©Ã¢â¬â¢s new product development process? For pasta? For pizza? The 7 steps of NestlÃ ©Ã¢â¬â¢s new product development process starting from the concept creation to the final launch of the product are very comprehensive and look over almost every matter / issue concerning the development and launch of a new product. I would definitely say this is a very good process, not only in its capacity to cover each and every aspectÃ of a new product but also in its versatility of application to products in virtually any industry with small tweaks here and there, and also because of its practicality and the sheer common sense of involving the right people from the right departments at different stages of the process, whilst giving them the freedom to take a different path, if deemed appropriate, for any specific product. For Pasta, because of the already established LambertÃ¢â¬â¢s Pasta and Cheeses, NestlÃ © skipped out on the first 2 phases of Idea Generation and Refinement. The product development stage focused on R&D and changes required to increase the shelf life to 40 days and devise various innovative ways of testing the product. Further moving on, they carried out tests in the market, extensive market research, surveys, and in-home use tests to further work out how to improve their pasta line Ã¢â¬â effectively repositioning the pasta brand itself christened as Contadina Foods. For pizza, NestlÃ © had to start from the scratch. There didnÃ¢â¬â¢t exist any such product in the market. The Idea generation phase resulted in the refrigerated pizza as a product extension to the preexisting Contadina product-line. The Idea refinement phase went ahead with two ideas about the refrigerated pizzas that can be introduced in the market. The product development phase resulted in elimination of one of the ideas due to feasibility issues. Though Market Research was conducted for both the ideas, NestlÃ © had no option right now to move ahead with only one of the idea. Q8) Would you launch the pizza? Yes, launching of the pizza will be favourable for NestlÃ © as they were already successful in the refrigerated Pasta market by acquiring the Contadina refrigerated foods, reducing the time to do Market research and thereby gaining the first mover advantage. This created a positive image of the refrigerated products of NestlÃ © in the market. Moreover, this was a new offering in the market. Also as per Exhibit 13, out of 200 people 128 were heavy takeout users, 115 were favourable to the concept of Top two box and 129 had purchased frozen pizza in the past 12 months; moreover making frozen product is difficult as it has to be first thawed from its frozen state before it could be cooked, as against the refrigerated product which had to be just microwaved in most of the cases.
Thursday, November 7, 2019
An aborted organism, this is one definition of an abortion. Look at that twice. How terrible does that sound? I can't even begin to wonder how people call themselves moral and compassionate human beings when they believe in destroying an innocent life to make their own easier. You make the choice when you choose to have sex. Some say it is ok in cases of rape or incest, because the mother did nothing wrong and did not consent to sex. This is very true, it is not ones fault who is raped. And it is not the baby's fault that it was made. It had no decision, no say, it was just created. People who argue for abortion in these cases are backwards. I always argue with friends about this issue. Their primary argument is that the fetus is not actually a human being unless it has a brain, sensory organs, or a heartbeat, which seems to be the "big question" in any abortion argument. It is a life in the lowest stage of development, but a life non-the less. Who are we to decide when it has value? An apple seed will grow into an apple tree if it is planted and given water and sunlight. The seed is in the first stage of becoming a full-grown tree, and just because it doesn't have branches or fruit yet doesn't deny the fact that it is an apple tree just in the first stage of development.... Free Essays on Prolife Free Essays on Prolife An aborted organism, this is one definition of an abortion. Look at that twice. How terrible does that sound? I can't even begin to wonder how people call themselves moral and compassionate human beings when they believe in destroying an innocent life to make their own easier. You make the choice when you choose to have sex. Some say it is ok in cases of rape or incest, because the mother did nothing wrong and did not consent to sex. This is very true, it is not ones fault who is raped. And it is not the baby's fault that it was made. It had no decision, no say, it was just created. People who argue for abortion in these cases are backwards. I always argue with friends about this issue. Their primary argument is that the fetus is not actually a human being unless it has a brain, sensory organs, or a heartbeat, which seems to be the "big question" in any abortion argument. It is a life in the lowest stage of development, but a life non-the less. Who are we to decide when it has value? An apple seed will grow into an apple tree if it is planted and given water and sunlight. The seed is in the first stage of becoming a full-grown tree, and just because it doesn't have branches or fruit yet doesn't deny the fact that it is an apple tree just in the first stage of development....
Tuesday, November 5, 2019
Understanding Essay Titles Understanding Essay Titles Today, it is rare that you would be given ready made essay titles. Usually what you get is an essay question or a prompt. The main ingredient in a successful essay is understanding what you need to write about. Most essay questions contain four components: aspect, focus, instruction and subject. This formula works both ways, either you get a question which already contains these elements, or you get a paragraph of instructions and you have to come up with an essay title, based on them. Besides your topic, the title should convey the angle of your argument, context and what you need to do. In this post, you will find out about the types of essay titles and what you should do with them. Based on the instructional verb, we can identify 9 types of titles. Analyze You have to process related materials to find key evidence and important factors which influence the outcome. This means that you have to examine each piece of information you find and give the audience facts, instead of assumptions. Example: The Importance of Higher Education Compare and Contrast These two often come in couple, because it is obvious that you will compare two points or elements to find both their similarities and differences. You can also explain the significance of the matching or opposing features you have found. Example: Batman VS Superman: Do Only Gods Have Superpowers? Describe This one is probably the easiest to understand, as you only need to point out the state of things. No opinions or explanations are required. Your essay will be based on one of the five senses: what I see, what I smell, what I hear, what I taste, what I feel Example: A Day In the Life of a Blind Person Discuss If you get a discussion type of essay title, be prepared to choose a side. Identify the points of view on the subject, take one and argue for or against it using facts, examples and opposing views. Example: Photo Realism: Is It Necessary? Evaluate Put on the teachersÃ¢â¬â¢ shoes for a day. If you are asked to evaluate something, you will have to analyze the subject matter and identify its usefulness or insignificance. Example: The Issue of Using Electronic Device on the Road Examine Here, you will have to take the subject under a microscope and look into the smallest details. It may be applied to people, events, different phenomena, and other elements. Example: Examine the Methods of Preventing Water Pollution Explain This type of essay title usually begins with a how or a why. It means that the essay will either give instructions or expose an issue and make it clear why something is happening the way it does. Example: Obesity in the USA Justify These topics are usually controversial in the course of a global discussion. You will have to find clear evidence to support the argument, explain why the phenomenon that you are defending has a place to be. Example: Legalizing Abortions for Rape Victims All in all, our service is always available online to provide students with custom essay writing help at a reasonable cost.
Saturday, November 2, 2019
2 - Case Study Example In case of an acute hemolytic transfusion reaction due to ABO incompatibility is specifically identified Ã¢â¬Å"a reviewable sentinel event for which a comprehensive analysis of cause, corrective action, preventive actionÃ¢â¬ (2013) an reporting are required. Successful performances of these require the involvement of medical staffs and practice guidelines for ordering blood transfusion. Late 1970Ã¢â¬â¢s showed an increasing demand for blood and itÃ¢â¬â¢s products with rising cost and transfusion associated morbidity, thereby reviewing blood ordering and transfusion practices and these studies showed gross over-ordering of blood much in excess of anticipated needs. Surplus units of blood ordered by surgeons are not properly utilized resulting in the loss of shelf-life and wastage of blood. Eg: Ã¢â¬Å"In South Africa 7-10% of blood is wasted annually because of over ordering of bloodÃ¢â¬ (Cable et al. 2002). Ã¢â¬Å"Blood ordering is a common practice in surgical fieldÃ¢â¬ (Pediatric Preoperative Blood Ordering: When is a Type and Screen or Crossmatch Really Needed?, 2014) where the average requirement for a particular procedure is usually based on subjective blood loss rather than on evidence based estimates. Over ordering with minimal utilization squanders technical time and impose extra expenses on patients.Ã¢â¬ Excessive cross-matching with minimal transfusion practice was observed in elective surgical patientsÃ¢â¬ . Blood ordering pattern for elective procedures needs to be revised and over ordering should be avoided. The hospitals with blood transfusion committee should forcefully formulate maximum surgical blood ordering policies for elective surgical procedures and also follow up regular auditing. Blood management has also helped those refusing blood products for religious or other reasons. This has revolutionized and broadened the scope of clinical applications which inv olves Ã¢â¬Å"the functions of blood utilization,
Thursday, October 31, 2019
Zara - Essay Example By using these chips, Zara can easily and quickly determine their consumer trends. The company can identify which of its products are quickly bought by their customers. RFID technology have allowed Zara to conduct inventories regularly and this helps the company to paint an accurate picture of what fashions are selling well and which ones are languishing. This assists the company to plan and meet the demand posed by their consumers through the most in-demand fashion. Other industries could also adopt the radio frequency identification- RFID chips to help track their business. This technology can assist businesses within diverse industries to track their sells or business assets. This strategy can become adopted by organizations that are in the transport industry. By placing RFID chips on their trucks, transport companies can determine where there trucks are at any particular time. This helps the companies to keep track of the transportation and movement of goods which they may be charged with. Proper tracking in business helps to boost sells and provide a good ground for inventory
Tuesday, October 29, 2019
The Accounting Scandal at WorldCom - Essay Example The case study shall then discuss the specific nature, and occurrence of financial statement fraud and examines how the fraud was discovered from a forensic accounting perspective. The research shall also look at the results of the regulatory investigation and criminal prosecution in trying to understand the potential consequences of the fraud to the corporation -- the management, board of trustees, shareholders - the employees and the investing public. The research shall conclude with a discussion of the lessons offered by the WorldCom case for evaluating future financial statement and accounting fraud cases. The turn of the century saw Corporate America hitting the news headlines many a time nationally and internationally; however, for the wrongest reasons - disgraceful scandals of financial accounting frauds by some of the most high-held. I. Introduction The turn of the century saw Corporate America hitting the news headlines many a time nationally and internationally; however, for the wrongest reasons - disgraceful scandals of financial accounting frauds by some of the most high-held corporations. Beginning with Xerox Corporation in 2000, a series of financial accounting scandals surfaced the corporate American landscape in these years, exposing the depraved and disgraceful faces of corporate greed and corruption. Disclosing fraudulent misrepresentation in financial statements worth multi-million dollars and/or other accounting irregularities, eventually collapsing and filing bankruptcy, many large and reputed companies such as Enron, Tyco International, Kmart, Global Crossing, WorldCom, et al literally shocked the business world. The exposure not only resulted in indictment and ignominy of the principal players in the fraud and potential losses to the company and public investors but also caused an inevitable erosion of public conf idence and trust in corporate actions, the cornerstone of U.S. market capitalism. The series of financial accounting frauds that surfaced the corporate American landscape in the late 1990s and early 2000s has brought to fore the role and significance of forensic accountants and forensic accounting perspectives - "the how and why" of financial statements - in corporate accounting and auditing practices. [Thiede, 2003]Ã
Sunday, October 27, 2019
Identifying the characteristics of crisis communication The study begins through identifying the characteristics of crisis communication. In doing so a comparison was carried out with the marketing communication characteristics. During the next phase a discussion was carried out to identify the ways in which crisis communication need to be managed and through examples (Child labour and sweat shop scandal in Cambodia with regard to GAP Nike, Johnson Johnson Tylenol crisis ) impact of crisis communication on co-operate reputation was critically analyzed. The next chapter focused on the current crisis communication practices at MAS Intimates, where an in-depth discussion was carried out with the Manager Sustainability and Communication at MAS Intimates. Further analysis on of readiness level and future potential crisis which MAS Intimates might face in was discussed. The way in which the process could be evaluated was discussed. In the final chapter recommendations were given in order to improve on the Crisis communication at MAS Intimates . What is Crisis Communication? Organizations each day might face various types of potential crisis situations such as, workplace violence, explosions/fires, harmful products and management misconduct etc. The term crisis communication could be defined as, Not necessarily catastrophic event, but rather an event that, left to usual business processes, cases significant reputational, operational and financial harm (Doorley Gracial, 2007) The most challenging part of crisis communication management is reacting with the right response quickly. This is because behavior always precedes communication. Non-behavior or inappropriate behavior leads to spin, not communication (James E. Lukaszewski) Characteristics of crisis communication To analyze the characteristics of crisis communication its wise to do a comparison with marketing communication based on factors such as, target audience, communication objectives, lead time, communication tools message type. The following table denotes a comparison between crisis communication and marketing communications. a) Target Group (TG) In crisis communication, it may target many stakeholders or a specialized set of group, where it would depend based on the nature of the crisis which an organization faces. In marketing communication it generally targets the customers, competitors and channel members. (Retailers, suppliers etc) b) Communication objectives The objectives of crisis communication would be, reduce threat/risk to the business, diffuse crisis situations (Inform and persuade) where as in marketing communication the main objectives would be to differentiate and remind) c) Lead time Lead time for crisis communication would be extremely low. (Reacts as a when it happens) but in marketing communication activates are well pre planed. (Higher respond time) d) Communication tools In crisis communications depending on the nature of the crisis the organization may use broadcast or narrowcast to communicate with its stakeholders. But generally in crisis communications tools such as PR articles websites will be used. In marketing communications tools such as, TV, radio and news papers are commonly used. e) Message type During crisis communication, the message which is been communicated need to be impartial, rational, factual and direct, where as in MC the message generally tend to be vague indirect. f) Budget In MC it much more easy to determine the budgets where as in crisis communication its a bit hard to determine a budget as it may differ based on the nature of the crisis. Finally it needs to be stated the crisis communication is distinctly different from routine communication carried out by the company. Therefore it requires a different type of approach. Managing Crisis communication A corporate reputation is a valuable asset (Fombrun and van Riel, 2004). A crisis is a threat to the corporate reputation and crisis communication (Crisis response) can be integral parts of repairing that harm/protecting the reputational assets (Barton, 2001; Benoit, 1995). As mentioned above the characteristics identified (TG, communication objectives, lead time, communication tools, message type and budgets) are distinctly different from the way in which the routine communication is handled at MAS Intimates. Due to this mismatch it s important to identify the way in which to manage the above characteristics during a crisis situation. Firstly its important to have a solid plan, identify who are the stake holder group gets affected, developed contingency plans, allocate resources (sufficient budgets and man power), whose the team (Its not wise to depend on the routine people, therefore MAS need to provide necessary training and expertise to the relevant individuals), Identify which external parties would assist MAS Intimates, what are the media options, and to stimulate or rehearse the crisis plan for a crisis situation etcÃ ¢Ã¢â ¬Ã ¦ Impact of crisis communication on co-operate reputation Crises damage the reputation and such changes can affect how stakeholders interact with the organization (Barton, 2001;Ã Dowling, 2002). It need to be stated if an organization manages crisis communication in a ineffective manner it would make the crisis situation worse where as managing effectively would give the organization the opportunity to face the crisis successfully and convert it to a positive opportunity. Negative Scenario In identifying the impact on reputation one could use the crisis which GAP and Nike experienced during its allegation for breaking its strict code of conducts and anti sweat shop rules which was investigated by Panaroma. (BBC) The two internationally successful brands claim that regular monitoring ensures that most factories are free of unethical practices. But the Panaroma team uncovered sweatshop working conditions and child labour in textile factory in Cambodia which produces GAP and Nike garments. The news evoked the customers (University students in Oregon who lived near Nike and Gap head offices) in United of States, where they not only started to protest and reticulate on anti sweat shops claims against the Nike owner (Its suppose to be the biggest protest movement in US since Vietnam) Impact on crisis communication in GAP Nike reputation During the investigations it was clearly evident that both these companies knowingly have breached its code of conduct, as a result they have mislead its customers the promises given on anti sweat shop practices and banning child labour in its manufacturing process It was evident the spokes personnel addressed the media in this aspect didnt disclosed the exact ground situation. Instead they made an attempt to cover the existing situation by sighting vague excuses, which will no doubt cast a question in respect of the credibility with regard to GAP Nike, and as a result it will create a negative impact in terms of companys reputation. To avoid misunderstanding and confusion, organizations need to direct the publics attention to credible sources and ensure they hear the truth (Taylor, 2006). Positive scenario In 1992, Johnson and Johnson Tylenol medication commanded 35% of US over the counter market analysis. The SKU was doing growing rapidly and it showed 15% of the company profits. Crisis hits Johnson and Johnson Unfortunately at a stage where the company sales were blossoming an individual succeeded in lacing drugs with cyanide. As a result seven people died of it and there were rumors spreading due to contamination in the drug were causing the deaths. At the end of the episode every one in US knew Tylenol was associated with the allegation. As a result of it company market value dropped by $1 billion (Impact towards the company reputation) the share price dipped drastically. Impact on crisis communication in Johnson and Johnson reputation a) They responded quickly by complete openness and immediately removed any source, that would bring a threat by with out waiting for any evidence from other states. b) Having acted quickly they ensured every measurement was taken to avoid any similar future occurrences. (Providing a tame proof packaging) c) Willingness to share the cost on behalf of customer safety Finally its important to note the crisis communication has a clear bearing on co-operate reputation. Therefore it needs to be managed properly to reduce impact from a crisis. Readiness level for crisis communication Problems are inescapable in the dynamics of the twenty-first century, but it does not mean tackling them is insurmountable. Eliasson and Kreuter (2000) argues, one major complication with crisis is how to define the actual crisis variable. In doing so, the following criterias need to be assessed to check the readiness level of an organization to tackle any crisis situation. They are identification of the crisis, assessment of crisis in terms of impact, likelihood, which stakeholders get affected, planning and action, team appointed, spokesperson, training of people, tools and equipment internal communication. Potential crisis Readiness level at MAS Intimates As mentioned above the organization has position it self as a supplier who produces guilt free garments to its world renowned customers. In doing so, one could state that MAS is anticipating crisis in terms of providing guilt free garments though they havent experience or rehearsed any crisis to-date. Apart from it MAS are prone to expose in to crisis such as, loss of quality suppliers, physical injuries during production, workplace violence, explosions/fires, management misconduct etcÃ ¢Ã¢â ¬Ã ¦ In analyzing the readiness level presently at MAS Intimates majority of the criterias mentioned above are not put in to practice. For an example MAS doesnt posses a specific team to manage any crisis situation, lack of a senior spokes person with media credibility, no proper crisis plan or a process a structured program to train personnel. Finally it needs to be stated the readiness level at MAS Intimates to face a crisis is at a lower state. Going forward the gaps identified need to be mitigated if MAS are to manage crisis in an effective manner. Evaluating the effectiveness of the Crisis Management Plan (CMP) A CMP would present a list of contact information, reminders of what generally should be done in a crisis and it helps to develop the crisis response. A CMP is not a step-by-step guide on how to manage a crisis, where Barton (2001), Coombs (2007a), and Fearn-Banks (2001) have noted how a CMP saves time by pre planning tasks, collecting information prior to the crisis, and serving as a guiding source. Once MAS Intimates execute its Crisis Management Plan its important to evaluate the effectiveness of it. In doing, so MAS Intimates could use the following criterias to evaluate the effectiveness of its crisis plan. They are, a) Early warning systems This is the ability to monitor and identify the crisis. Its the responsibility of the appointed team to monitor the internal and external environment on a consistent basis. Identify the scale of the crisis When a crisis is detected by the crisis management team its important to analyze the level of impact the reaction of each and every stakeholder group. The plan should be flexible to cover the scope of the crisis. d) Respond time Its one of the critical criterias in which MAS needs to consider when they are measuring the effectiveness of the crisis plan. It could measure through how fast the plan reacts to the crisis and to get through to your stakeholders. Ex- Johnson and Johnson were able to react fast and as a result they were able to get over the Tylenol crisis within a period of five months. e) Ability to influence stakeholder opinion This is the extent to which the plan could influence the stakeholder opinion in favour of MAS Intimates. Media Comments This refers to the way in which the media reacts to the crisis situation. Ideally the crisis plan need to make sure that majority of the communication tools need to provide positive comments in favour of MAS during and post crisis. Post crisis reputation Its the extent to which the crisis plan has influenced the crisis situation. The evaluation will be done based on, The level of improvement, Has it worsen the situation Is the situation remains the same Recommendations The following suggestions are recommended to improve the crisis communication at MAS Intimates. a) Internal communication Employees are perhaps the most important stakeholders during a crisis, where poor internal communication could undermine the efforts to manage a crisis externally. For example lack of trust, employee turnover and poor customer relations would make the crisis even worse if its not properly managed. The following practices; are recommended to improve the internal communication at MAS Intimates. They are, set up crisis communication channels, desktop alerts, message reporting tools, use social media to listen to your employees, setup target audience in advance, carry out scenario planning and plan messages ahead, provide pocket guide, have crisis communication maps etc(Paste posters on the wall) b) Recruitment of a PR agency Its important to recruit a PR urgency which would be very useful in a crisis situation for MAS. It would help MAS to link with other media communication channels specially in executing PR articles, and developing media strategies to counter attack or defend against a crisis situation. Media Relation Media relation experts are often criticized for the ability to craft stories spin stories in favor of the relevant party. So its critical for MAS Intimates to build a strong relationship with the relevant media channels and media houses. The following techniques could be used by MAS intimates to create a strong bondage with the media personnel. Carry out proper research and prepare Always admit the truth Meet in person -One on one face to face goes along way in media relation. For an example Coca Cola used to take its media personnel for lunch or invite for it cocktail gatherings. Be available for 24/7 Appoint a designated person to handle calls receiving from media channels Finding new ways to communicate Co-operate blogs, message and business networks. d) Training The nature of training would vary based on the crisis. In providing training MAS could use techniques such as stimulations, mock ups, media training, mock plays, sharing best practices carried out by other companys etc. e) Spokesperson A spokesman would play a critical role in a crisis situation as the team need to prepare themselves to talk to the news media. In doing so MAS Intimates need to recruit or train a spokesman to tackle the media pressure during crisis. Lerbinger (1997), Feran-Banks (2001), and Coombs (2007a) devote considerable attention to media relations in a crisis. Proposed article will be published in the Marketer and LMD magazine which would be read by leading business professionals and business students.
Friday, October 25, 2019
Manresa Castle at Port Townsend, Washington The story I was told concerns the Manresa Castle at Port Townsend, in Washington State. The myth surrounding the castle is the usual belief that the castle is haunted. People go to the castle just to hear the cries and feel the tingles of staying there over night. People have also reported that when they have taken pictures while they stay there, they will be surrounded by glowing orbs in the background. The story pertaining to this castle I first heard in a coffee house on Capitol Hill, in Seattle, Washington. Capitol Hill is known for being the stomping grounds of a wide variety of people. There are bohemians, hippies, homeless people, drag queens, and lots of college students due to the fact that there are five colleges in the city of Seattle alone. It is also not so full of tourists, who spend more of their time at Pikes Place Market (also said to be haunted) and the Center. I spoke to the storyteller around two in the afternoon on Friday, March 23rd during my spring break. She works at a local hospital and is finishing up medical school. She is recently married, twenty-four years old, and she grew up in West Seattle. Her mom is Ukrainian and is the principal of an elementary school. She knows of the story after hearing it from fellow students at the University of Washington, where she went for her undergraduate studies. The story was told during a regular hangout, by a girl from a town near Port Townsend. The person I heard the story from doesn't really pay the myth and "ghost story" idea any attention because of its common presence in that area. Washington state is a region known as the "Haunted North West." Capitol Hill has so many "ghosts" that companies offer ghost tours year round. [During the telling of the story there were no meaningful gestures, just pauses when the storyteller couldn't remember certain details, or when she wanted to take more sips of her macchiato. The storyteller did not relate the story with intonation or pitch changes, nor did her rate change. It was more like the stating of facts she knew.] Hmm, one that is still going strong is aboutÃ¢â¬ ¦ well I don't remember the name but it's this castle in Port Townsend, overlooking the bay.